This week is National Infertility Awareness Week⁣, which is an issue especially close to the heart of our company. Our brand was founded during my continuing journey with recurrent miscarriages, in an effort to provide beauty & personal care products that are effective, beautiful, more affordable than other luxury brands, but most importantly safe for our bodies to use (as in, they don't contain any of the hormone or endocrine disruptors that can affect fertility).⁣

If you are currently struggling with infertility, know you are not alone. Other than the grief itself, the feeling of isolation is one of the most difficult things about any infertility journey. Our hope is to continue talking about it, so that more people are better prepared, less people feel alone, and more people get the support they need.

Someone close to me found this article* (below) with tips on what to say and what to avoid, in order to show empathy and support when people are struggling. I found it helpful and wanted to share. If you're grieving and in need of better support, feel free to pass it along to your family, friends, and/or support system if you think it would be helpful.

And if you know someone who's struggling with infertility and/or dealing with grief, and want to be better equipped to be there for them, this article is for you:

Want to be More Empathetic? Avoid These 7 Responses

Referenced in the article, this video on Sympathy vs. Empathy from Dr. Brené Brown (below) is also really good.

xo, Cher

 *Article and video are not affiliated with FORK & MELON, and we are not compensated by them in any way. Including solely because we found them helpful🖤